The Difference Between Customer Lifetime Value and Customer Equity Is

question 248

Multiple Choice

The difference between customer lifetime value and customer equity is ________.

• A) customer equity takes a financial approach where customer lifetime value does not
• B) customer lifetime value looks at specific target markets
• C) customer equity takes into account a firm's current and future customers and the costs associated with each
• D) customer equity reflects the total stream of purchases that a customer could contribute to a company over the length of the relationship
• E) customer lifetime value focuses on purchases over the next year, while customer equity takes into account a longer time horizon

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