If Frito-Lay (Which Has Products in Almost All the Submarkets

question 40

Multiple Choice

If Frito-Lay (which has products in almost all the submarkets for snack foods) were to try to increase its share of one of these markets,it would be pursuing a ________ opportunity.

• A) Diversification
• B) market penetration
• C) product development
• D) mass marketing
• E) market development

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Definitions:

Revivalist Minister

A clergy member who promotes or leads a religious revival, seeking to reinvigorate faith through impassioned preaching and public gatherings.

Great Awakening

A series of religious revivals in the American colonies during the 18th century, emphasizing emotional involvement in religious matters.

James Oglethorpe

A British general, member of parliament, philanthropist, and founder of the colony of Georgia in the 18th century, known for his progressive views on prison reform and establishment of a free colony.

Enlightenment Ideals

A set of 18th-century philosophical principles emphasizing reason, individualism, and skepticism towards traditional societal structures.