Which of the Following Statements About Target Marketing Is Incorrect

question 176

Multiple Choice

Which of the following statements about target marketing is incorrect?

• A) Target marketing is not mass marketing.
• B) Mass marketers like Kraft and Walmart may conduct target marketing.
• C) Target marketing is not limited to small market segments.
• D) Target marketing assumes that everyone is different and specifies some particular target customers.
• E) Target marketing is associated with the typical production-oriented approach that aims at everyone with the same marketing mix.

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Definitions:

Supply Manager

A professional responsible for managing and overseeing the procurement of goods and services in an organization, including supplier selection and contract negotiation.

Best Estimate

An informed, accurate guess based on available data, used in various contexts to project outcomes or make decisions.

Weighted Point Evaluation System

A decision-making tool that helps businesses evaluate various choices based on a series of criteria, each of which is assigned a different weight based on its importance.

Criteria For Evaluation

The standards or benchmarks used to assess or judge the quality, value, or suitability of something.