"Positioning" Might Cause a Marketing Manager To

question 184

Multiple Choice

"Positioning" might cause a marketing manager to:

• A) introduce a new product for a segment with unsatisfied needs.
• B) change a product's promotion to make its image fit more closely with the needs and attitudes of the target market.
• C) shift attention to another market segment where competition is weaker.
• D) physically change his or her product to compete more effectively with a competitor aiming at the same target market.
• E) Any of these could be true.

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Definitions:

Repetitive Process

A series of actions or operations that are performed over and over again, usually in a manufacturing or production setting.

Process Chart

A visual representation of the steps involved in a process, showing the sequence of tasks and decisions needed to complete a task or process.