When Developing a Marketing Mix,a Marketing Manager Should Remember That

question 19

Multiple Choice

When developing a marketing mix,a marketing manager should remember that ________.

• A) "Promotion" includes only personal selling and publicity.
• B) A channel of distribution includes at least one intermediary.
• C) "Price" includes markups, discounts, allowances, and geographic terms.
• D) "Product" includes physical goods but not services.
• E) Customers' needs are all the same.

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Definitions:

Straight Rebuy

A buying situation in which a business customer signals its satisfaction by agreeing to purchase the same product at the same price.

Continual Buy

Ongoing purchasing actions by consumers for products or services, often due to brand loyalty or satisfaction.

Copy Paper

Standard-sized, thin paper generally used for writing, printing, and photocopying in office and school environments.

Derived Demand

A demand for a commodity, service, or good that arises from the demand for another good or service, for example, the demand for steel being driven by the demand for automobiles.