The Main Difference Between a "Marketing Strategy" and a "Marketing

question 116

Multiple Choice

The main difference between a "marketing strategy" and a "marketing plan" is that:

• A) time-related details are included in a marketing plan.
• B) a marketing plan includes several marketing strategies.
• C) a marketing strategy provides more detail.
• D) a marketing strategy omits pricing plans.
• E) a marketing plan does not include a target market.

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Definitions:

Dividends Paid

Distribution of a portion of a company's earnings, decided by the board of directors, to a class of its shareholders.

Cost of Sales

Direct costs attributable to the production of the goods sold by a company, including material and labor costs.

Inventories

The complete list of items such as property, goods in stock, or the contents of a building.

Accounts Payable

The amounts due by a company to its suppliers or creditors for goods and services received but not yet paid for.