One of the Strategic Policies of Camera Maker, Zoom Cameras

question 187

Multiple Choice

One of the strategic policies of camera maker, Zoom Cameras, states: "We will communicate the key benefits and value of our camera's unique zoom lenses and demonstrate how they meet customer needs." This policy best fits which marketing mix decision area?

• A) Product
• B) Place
• C) Promotion
• D) Price
• E) People

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Definitions:

Unconscious

The part of the mind that contains thoughts, memories, and desires not within the realm of current awareness but that influence behaviors and emotions.

Negative Thinking

A pattern of focusing on distressing and unfavorable outcomes or interpreting situations pessimistically.

Classically Conditioned

The process by which an individual learns to associate an initially neutral stimulus with a biologically potent stimulus, producing a reflexive response.

Client-Centered Therapy

An insight therapy that emphasizes providing a supportive emotional climate for clients, who play a major role in determining the pace and direction of their therapy.