When a Customer Who Buys Two Apple IPhones,an Apple IMac

question 160

Multiple Choice

When a customer who buys two Apple iPhones,an Apple iMac computer,and Apple TV over a period of several years,Apple's marketing managers should be thinking about

• A)diversification.
• B)mass marketing.
• C)differentiation.
• D)customer lifetime value.
• E)customer feedback loops.

---

Definitions:

Week

A time unit consisting of seven days.

Probability

A measure of the likelihood that an event will occur, expressed as a number between 0 and 1 where 0 indicates impossibility and 1 indicates certainty.

Flipping

The act of turning something over to its opposite side or changing its position, often used metaphorically to describe a dramatic change in perspective or situation.

Quarter

A three-month period on a financial calendar that acts as a basis for periodic financial reporting and dividend payments.