Which of the Following Is NOT a Reason the Marketing

question 8

Multiple Choice

Which of the following is NOT a reason the marketing program should build customer equity?

• A) Marketing strategies do not contribute to customer equity.
• B) Expected profits depend on customer equity.
• C) Firms expect financial returns.
• D) Profit growth comes from customers.
• E) Customers are the source of revenue.

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Definitions:

Business Productivity

Measures how efficiently a company converts its resources into goods and services, directly impacting profitability and growth.

OD

Organizational Development, a field of research, theory, and practice dedicated to expanding the knowledge and effectiveness of people to accomplish more successful organizational change and performance.

Empowerment

The process of giving power or authority to someone, enabling them to increase control over their own life or situation.

Emotional Standstill

An emotional standstill occurs when an individual feels stuck or unable to progress emotionally, often due to unresolved issues or traumas.