When Colgate Encourages Its Current Customers to Brush More Often

question 317

Multiple Choice

When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them, which market opportunity is Colgate pursuing?

• A) Market development
• B) Product development
• C) Diversification
• D) Market penetration

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Definitions:

Mongolian Spot

A type of birthmark characterized by bluish-gray discoloration, typically found on the lower back or buttocks of infants, most common in those of Asian or African descent.

Benign

A term describing a condition, tumor, or growth that is not cancerous and does not spread to other parts of the body.

Hirsutism

An excessive growth of dark or coarse hair in women in areas typically associated with male hair patterns, due to various hormonal imbalances.

Alopecia

A condition characterized by hair loss from the scalp or body, which can be temporary or permanent.