Lipton Has Increased Sales by Developing Ads That Encourage Its

question 330

Multiple Choice

Lipton has increased sales by developing ads that encourage its current customers to drink Lipton tea instead of coffee at morning "coffee breaks." This effort focuses on

• A)diversification.
• B)market penetration.
• C)product development.
• D)mass marketing.
• E)market development.

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Definitions:

Schachter Two-factor Theory

A theory suggesting that emotions are determined by physiological arousal and the cognitive interpretation of that arousal.

Common Sense Theory

The belief that perceptions or beliefs deemed as "common sense" are inherently true or valid.

Cannon-Bard Theory

The Cannon-Bard theory of emotion posits that emotional feelings and physiological responses to stimuli occur simultaneously and independently within the body.

James-Lange Theory

A theory of emotion that suggests that physiological arousal precedes the experience of emotion, implying that emotions result from bodily reactions.