Firms That Specialize in Providing Marketing Functions Other Than Buying

question 113

Multiple Choice

Firms that specialize in providing marketing functions other than buying or selling are known as:

• A) suppliers.
• B) intermediaries.
• C) consultants.
• D) agents.
• E) collaborators.

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Definitions:

Curating Content

The process of gathering, organizing, and sharing information and content from various sources to present it in a coherent and appealing way.

PESO Model

A marketing strategy framework that categorizes media into four types: Paid, Earned, Shared, and Owned.

Visual Content

Any content in the form of images, videos, infographics, and other multimedia elements used in digital marketing and communications.

Content Marketing Campaign

A marketing effort focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and ultimately, to drive profitable customer action.