Pop Soda Co

question 334

Multiple Choice

Pop Soda Co.wants to increase sales of its existing carbonated drinks by making them more convenient,so it's making the drinks available at more stores in its present areas.This is an example of

• A)market penetration.
• B)differentiation.
• C)product development.
• D)diversification.
• E)market development.

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Definitions:

Marketing Program

A strategic plan that outlines a company's advertising, sales, and marketing efforts to promote its products or services.

Specific Groups

Defined segments of a population identified by shared characteristics or interests, often targeted in market research, public policy, or social initiatives.

Taste of Home Magazine

A cooking magazine that focuses on family-friendly recipes, submitted by home cooks from across the United States.