Identify the Incorrect Statement Regarding Target Marketing

question 294

Multiple Choice

Identify the incorrect statement regarding target marketing.

• A) Target marketing is not mass marketing.
• B) Mass marketers cannot do target marketing.
• C) Target marketing can mean big markets and profits.
• D) Marketing-oriented managers practice "target marketing."
• E) It aims at a marketing mix that is tailored to fit specific target customers.

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Definitions:

Attraction

A force that draws individuals together, often used in the context of interpersonal or sexual appeal.

Defence Mechanism

Psychological strategies employed unconsciously to protect oneself from anxiety or confronting unacceptable thoughts or feelings.

Projection

A defense mechanism where an individual ascribes their own unwanted thoughts, feelings, or impulses onto someone else.

Latent Homosexual

A term historically used to describe a person who has homosexual desires or tendencies that are not openly expressed or consciously acknowledged.