Which of the Following Statements Best Describes the Modern View

question 367

Multiple Choice

Which of the following statements best describes the modern view of marketing?

• A) The job of marketing is to get rid of whatever the company is producing.
• B) Marketing should take over production, accounting, and financial services within a firm.
• C) Marketing is concerned with generating a single exchange between a firm and a customer.
• D) Marketing begins with anticipating potential customer needs.
• E) Production, not marketing, should determine what goods and services are to be developed.

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Definitions:

Words

The basic units of language comprised of sounds or written characters that convey meaning.

Actions

The fact or process of doing something, typically to achieve an aim.

Developmental Theory

A framework for understanding how and why people change over the course of life, particularly from infancy through adulthood.

Social Time Clock

refers to societal expectations or norms regarding the timing of life events and milestones, such as education, marriage, and retirement.