Which of the Following Statements About Marketing Is FALSE

question 277

Multiple Choice

Which of the following statements about marketing is FALSE?

• A) Marketing affects the products you buy.
• B) Marketing applies to nonprofit organizations too.
• C) Marketing affects the advertising you see and hear.
• D) Marketing offers many good job opportunities.
• E) Marketing can help with individual transactions but not in building relationships with customers.

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Definitions:

Trichromatic Theory

A theory in vision science stating that the human eye perceives color through the relative rates of response by three types of cone cells, each sensitive to different wavelengths of light.

Feature Analysis

A process in cognitive psychology focusing on how the brain decomposes visual stimuli into individual features or components for recognition.

Bottom-Up

An approach to process information by starting with the specifics and then building up to a complete understanding.

Top-Down

An approach or process that is initiated from the higher levels of a hierarchy and carried through to the lower levels, often in decision-making or processing information.