Macro-Marketing

question 275

Multiple Choice

Macro-marketing

• A)emphasizes how the whole marketing system works.
• B)considers how marketing affects society,but not how society affects marketing.
• C)matches homogeneous supply and demand.
• D)is mainly concerned with the activities of individual organizations.

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Definitions:

Internal Locus of Control

Internal Locus of Control is a psychological concept referring to individuals who believe they can control their life, attributing success to their own efforts and abilities rather than external factors.

Decremental

Characterized by a gradual decrease in size, strength, or value over time.

Incidental

Occurring alongside or as a minor accompaniment to something else, not central or primary.

Need for Achievement

A psychological drive that fosters the pursuit of accomplishing difficult tasks and meeting high standards of success.