The Total System View of the Marketing Concept Builds on the Idea

question 202

Multiple Choice

The total system view of the marketing concept builds on the idea that ______.

• A) sales should be the firm's high-level objective
• B) a company should not have specialized departments
• C) each department in an organization should do what it does best
• D) all departments-not just marketing-should be guided by customer needs
• E) None of these responses is correct.

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Definitions:

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Maslow's Needs

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Entrepreneurs Club

An organization or group dedicated to supporting, networking, and providing resources for individuals who are starting or interested in starting their own businesses.