With Respect to Marketing Control

question 148

Multiple Choice

With respect to marketing control,

• A) all cost records should be kept in the marketing department.
• B) faster feedback can often be the basis for a competitive advantage.
• C) many advances have been made, but there is still no effective way for a manager to be sure that a product is actually selling to the intended target market rather than to some other group.
• D) All of these are true.

---

Definitions:

Dominant Tenement

In property law, this refers to the property that benefits from an easement over another piece of land, known as the servient tenement.

Right of Way

The legal right to pass through property owned by another, or a designated corridor over which one has a legal right to pass.

Specific Performance

Specific performance is a legal remedy where a court orders the breaching party to fulfill their exact duties under a contract, as opposed to paying damages.

Damages

Compensation sought or awarded in a legal action for loss or injury.