Which of the Following Statements About a Marketing Audit Is

question 17

Multiple Choice

Which of the following statements about a marketing audit is FALSE?

• A) A marketing audit takes a detailed looks at the firm's current marketing plans to see if they are still the best plans the firm can offer.
• B) A marketing audit should be done on a regular basis.
• C) The marketing strategy planning framework is useful in conducting a marketing audit.
• D) A good audit is internal and is not concerned with gathering information from outside the firm.
• E) Ideally, a marketing audit should not be necessary, but it often is.

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Definitions:

After-Tax Discount Rate

The discount rate that has been adjusted to reflect the net of tax status, used in calculating the present value of future cash flows after taxes.

Straight-Line Depreciation

A method of allocating the cost of a tangible asset over its useful life uniformly.

Net Advantage to Leasing

The total financial benefits of leasing an asset, compared to purchasing it, taking into account all costs and savings.

Lease Payments

Regular payments made by a lessee to a lessor for the use of a leased asset.