To Improve the Effectiveness of the Marketing Control Process, the Marketing

question 83

Multiple Choice

To improve the effectiveness of the marketing control process, the marketing manager should:

• A) realize that most errors are made because managers react to detailed information too quickly-instead of waiting to see what patterns show up in summary reports.
• B) be the supervisor for the data-processing manager.
• C) have all necessary data captured as it comes in and in a form that can be quickly sorted and analyzed by computer.
• D) be certain that all cost records are kept in a central location controlled by the marketing department.
• E) All of these are true.

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Definitions:

Marital Status

A legal or social recognition of a person's relationship status, typically categorized as single, married, divorced, or widowed.

Disabilities

Physical or mental conditions that limit a person's movements, senses, or activities.

Selection Methods

Processes and techniques used by organizations to evaluate and choose candidates for employment or other roles.

Predict

To forecast future events or trends based on current or past data.