A "Marketing Audit" Should

question 11

Multiple Choice

A "marketing audit" should:

• A) be done by someone inside the finance department.
• B) be conducted whenever a crisis arises.
• C) be conducted by the person most familiar with each of the firm's marketing plans.
• D) evaluate a company's whole marketing program on a regular basis.
• E) All of these are true.

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Definitions:

Formal Process

A structured series of steps or procedures designed to achieve a specific goal or outcome, often documented and repeatable.

Clear Objectives

Precisely defined goals or targets that an individual, group, or organization aims to achieve.

Standards of Conduct

Guidelines and expectations for behavior within a professional setting, aiming to ensure ethical and respectful interactions.

Social Media Policy

A Social Media Policy outlines the guidelines and protocols for how an organization and its employees should conduct themselves online, including content sharing, privacy, and communication etiquette to protect brand reputation.