When a Company Hires a Consulting Firm to Do a Complete

question 44

Multiple Choice

When a company hires a consulting firm to do a complete annual review and analysis of its marketing plans and financial performance, this process is a:

• A) Marketing audit.
• B) Performance analysis.
• C) Performance index.
• D) Full-cost approach.
• E) Contribution-margin approach.

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Definitions:

Strategic

Relating to the identification of long-term or overall aims and interests and the means of achieving them.

Developmental

Pertaining to growth or progress, often used in contexts relating to personal, professional, or organizational advancement.

Organizational Behavior Modification (OBM)

A plan for managing the behavior of employees through a formal system of feedback and reinforcement.

Informal System

An unstructured and unofficial means of operation within an organization, consisting of activities and communications that are not prescribed by formal rules, policies, or structures.