A Marketing Audit Is Necessary Because

question 61

Multiple Choice

A marketing audit is necessary because:

• A) it is a standard practice adopted by all companies worldwide.
• B) managers may pursue certain strategies blindly, when other strategies might be more effective.
• C) regulators require marketing audits at the same time as accounting audits.
• D) All of these are correct.

---

Definitions:

Presbycusis

Age-related hearing loss that gradually occurs in most individuals as they grow older.

American Newborn

An infant who has recently been born in the United States.

Presbycusis

Age-related hearing loss that gradually occurs as one gets older, affecting the ability to hear higher frequencies.

Glaucoma

A group of eye conditions that damage the optic nerve, essential for vision, often resulting in vision loss and blindness.