A "Marketing Audit" Should

question 11

Multiple Choice

A "marketing audit" should:

• A) be done by someone inside the finance department.
• B) be conducted whenever a crisis arises.
• C) be conducted by the person most familiar with each of the firm's marketing plans.
• D) evaluate a company's whole marketing program on a regular basis.
• E) All of these are true.

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Definitions:

CAPM

Capital Asset Pricing Model; a formula used to determine the expected return on an investment, factoring in its risk relative to the market.

Risk-to-reward Ratio

A measure used by investors to compare the expected returns of an investment to the amount of risk undertaken to capture these returns.

Constant

A fixed value that does not change in mathematical equations or in the context of specific calculations.