Which of the Following Is True About the Practice of Online

question 16

Multiple Choice

Which of the following is true about the practice of online searching for information by customers?

• A) Advertising managers should ensure the availability of useful online content to target customers who are searching.
• B) When conducting an online search, most users look past the 10 results on a typical first page of search.
• C) During an online search, 25% of customers who click on an organic search pick one of the top five search results.
• D) Most customers favor the organic search results rather than the paid ads at the side of the search.
• E) When conducting an online search, 90% of customers who click on an organic search choose the first or second result.

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Definitions:

World War II

A global conflict that lasted from 1939 to 1945, involving most of the world's nations and leading to significant geopolitical changes.

Great Depression

A severe worldwide economic downturn that took place during the 1930s, beginning with the U.S. stock market crash of 1929 and leading to widespread economic hardship globally.

Gold Standard

A monetary setup where the value of a nation's currency is directly tied to the value of gold.

Gold Stock

A quantity of gold held by a central bank or government to support the value of its currency and as a form of investment.