Which of the Following Is True About Bloggers in Promoting

question 49

Multiple Choice

Which of the following is true about bloggers in promoting a firm's product?

• A) When a blogger offers an endorsement for a product, it must not be disclosed by a firm.
• B) Bloggers are either directly or indirectly paid by firms for their writing.
• C) Identifying influential bloggers who have the attention of target customers can be helpful.
• D) Bloggers cannot give negative review about a firm's products.
• E) Bloggers collect promotion data and help firms in preparing their press releases.

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Definitions:

Note Payable

A written promise to pay a specific amount of money, usually with interest, at a future date.

Interest Incurred

The cost of borrowing money, represented as the amount charged by a lender to a borrower for the use of assets, typically expressed as an annual percentage of the principal.

Discounted Note

A promissory note or bond sold at a price lower than its face value, which will pay the face value at maturity.

Adjusting Entry

A journal entry made at the end of an accounting period to allocate income and expenditure to the correct period.