Identify the True Statement About the Role of E-Mail Newsletters

question 50

Multiple Choice

Identify the true statement about the role of e-mail newsletters in promotion activities.

• A) E-mail newsletters help in building reputation as thought leader.
• B) E-mail newsletters with useful content promote pass-along.
• C) Ethical companies do not allow customers unsubscribe from E-mail newsletters.
• D) E-mail newsletters provide positive experience like using branded apps.
• E) E-mail newsletters target many customers at a time and cannot be tailored to specific customer interests.

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Definitions:

High-Value

Denoting something that possesses considerable worth or importance, often financially or strategically.

Repeat Customers

Individuals who purchase goods or services from the same company multiple times, displaying brand loyalty.

Customer Churn

The phenomenon where customers stop doing business with a company, often used as an indicator of customer dissatisfaction or competitive disadvantages.

Cloud-Based CRM

Cloud-based Customer Relationship Management (CRM) is a platform for managing a company's interactions with current and potential customers, hosted on remote servers and accessed over the internet.