Brandon,after Using a Newly-Introduced Shaving Lotion,expresses His Dissatisfaction About the Product

question 118

Multiple Choice

Brandon,after using a newly-introduced shaving lotion,expresses his dissatisfaction about the product on his Facebook page.This gets more attention from his friends who do not want to try the product now.Identify the role of Brandon in this scenario.

• A) Opinion leader
• B) Blogger
• C) Intermediary
• D) Market researcher
• E) Product tester

---

Definitions:

Information Management

The collection, storage, organization, and dissemination of information to support decision-making, coordination, control, analysis, and visualization in an organization.

Political Skills

The ability to understand and influence others in a way that promotes personal, team, or organizational objectives.

Developing

The process of growth, expansion, or evolution, often involving passage through various stages.

Internal Locus

The belief that one has control over their life and outcomes based on their own efforts and actions.