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Popular reasons to merge include protection,diversification,and survival.
Price Sensitivity
The degree to which the price of a product or service affects consumers' purchasing behaviors or demand for that product or service.
Elastic
Describes a situation in economics where the demand or supply for a product changes significantly when its price changes.
Inelastic
Refers to a market for a product or service that is price insensitive; that is, relatively small changes in price will not generate large changes in the quantity demanded.
Products
Items or services offered by a business to customers, which can include physical goods, services, and digital products.
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