A Referral Program Offers a Current Customer an Incentive for Recommending

question 46

True/False

A referral program offers a current customer an incentive for recommending a new customer to a business and requires the new customer to make a purchase.

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Definitions:

Fundamental Attribution Error

The tendency to overemphasize personality-based explanations for behaviors observed in others while underemphasizing the role of situational factors.

Behavioral Perspective

An approach in psychology focusing on how external environmental stimuli influence observable behavior, often ignoring internal mental states.

Foot-In-The-Door Technique

A persuasion strategy that involves getting a person to agree to a small request to increase the chances they will agree to a larger request later.

Social Norms

Shared guidelines or rules that dictate acceptable and expected behavior within a society or group.