How Does Earned Media Create Challenges for a Company or Brand

question 81

Multiple Choice

How does earned media create challenges for a company or brand?

• A)The promotional messages posted are not considered trusted information sources.
• B)The promotional messages created by customers are out of a marketing manager's control.
• C)Earned media does not help a firm attract a potentially large audience.
• D)Earned media lets customers easily avoid company-generated messages.
• E)Earned media attracts customers to websites.

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