Identify the Scenario That Best Represents the Use of Earned

question 82

Multiple Choice

Identify the scenario that best represents the use of earned media for promotion activities.

• A) A customer tweets about a discount offer of a brand on Twitter.
• B) A selling company uses Twitter for introduction of its novel products.
• C) A firm communicates its promotional messages to customers by online banner ads.
• D) A furniture store depends on text ads on mobile phones for its promotion.
• E) A kids clothing store uses only billboards for its product promotion.

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Definitions:

MAOIs

Monoamine oxidase inhibitors, a class of antidepressant drugs that work by inhibiting the enzyme involved in the breakdown of neurotransmitters such as serotonin and norepinephrine, thus increasing their levels.

SSRIs

Selective Serotonin Reuptake Inhibitors, a class of drugs used to treat depression and anxiety by increasing serotonin levels in the brain.

Electroconvulsive Therapy (ECT)

The use of electricity to induce a seizure in mental patients by placing electrodes on the skull and administering a convulsive rather than a lethal shock intensity.