The Owned Media That Focuses on Moving a Customer Along

question 127

Multiple Choice

The owned media that focuses on moving a customer along in the purchase process by addressing the customer's needs and minimizing click-away is ________.

• A) case study
• B) leading page
• C) blog
• D) Landing page
• E) white paper

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Definitions:

Push Strategy

A marketing approach that involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase.

Supply Chain

A system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.

Physical Distribution

The activities concerned with the efficient movement of products from the producer to consumers, including storage and transportation.

Supply Chain Management

The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer.