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A "me-too" strategy consists of copying products that already exist and attempting to build an advantage through minor variations.
Rational Investor
A person who utilizes logical analysis for making investment choices, with the goal of maximizing gains and reducing risks.
Interest Rate
The cost of borrowing money or the rate paid on deposits, serving as the price of credit or savings in the financial market.
Interest Rate
The proportion of a total amount of money that is levied for borrowing it, usually stated on a yearly basis.
Investment
The allocation of resources, usually money, in assets with the expectation of earning a future return.
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