Examlex
Force-field analysis involves identifying what specifically prevents people from changing as well as what specifically will drive people toward change.
Authenticity
The quality of being genuine, real, or true, often considered an important factor in brand trustworthiness and integrity.
Millennials for Simplicity
This term refers to the preference of individuals born between 1981 and 1996 (millennials) for straightforward and uncomplicated products, services, and lifestyles.
Social Conscious
Awareness of and concern for societal issues, values, and the welfare of others.
Motivated Reasoning
A cognitive process whereby individuals' desires and emotions influence their perception and decision-making, often leading to biased conclusions.
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