Which of the Following Activities of Leading Change Involves Gaining

question 104

Multiple Choice

Which of the following activities of leading change involves gaining leadership from top management and gradual support over time from managers and supervisors?

• A)Establishing a sense of urgency
• B)Creating a guiding coalition
• C)Communicating the change vision
• D)Empowering broad-based action
• E)Generating short-term wins

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Definitions:

Commoditization

The process by which goods or services become undifferentiated in the eyes of the consumer, leading to competition based primarily on price rather than features or quality.

Leadership

The act of guiding, directing, or influencing a group towards achieving a common goal, often involving qualities such as vision, communication, and decision-making.

Top of Mind Awareness

The first brand or product that comes to a consumer's mind when thinking about a particular industry or category.