Compliance-Based Ethics Programs Are Typically Designed by

question 23

Multiple Choice

Compliance-based ethics programs are typically designed by

• A)corporate counsel.
• B)employees.
• C)top executives.
• D)stockholders/owners.
• E)focus groups of customers.

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Definitions:

Nonpersonal Stimulation

Nonpersonal stimulation in marketing refers to promotional activities that do not involve direct contact with the consumer, such as advertising, sales promotion, and public relations.

Pulling Strategy

Promoting a product by generating consumer demand for it, primarily through advertising and sales promotion appeals.

Pharmaceutical Company

An enterprise engaged in the research, development, production, and marketing of medications and healthcare products.

Physicians

are medical professionals who diagnose, treat, and help prevent diseases and injuries.