Examlex
_____ is the conscious, systematic process of making decisions about goals and activities that an individual, group, work unit, or organization will pursue in the future.
Aspirational Reference Group
A group that an individual aspires to belong to or identifies with, influencing their behavior and choices.
Reference Groups
Social groups that individuals use as a standard for evaluating their own behavior, attitudes, and values.
Marketers
Professionals involved in identifying customer needs and promoting, selling, and distributing goods or services to meet those needs.
Social Loafing
The phenomenon where individuals exert less effort when working in a group than when working alone, due to reduced accountability or motivation.
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