Examlex
If indirect costs are a significant percentage of total project costs, reductions in project time can represent very real savings.
Rich
Having an abundance of wealth, resources, or valuable possessions.
Halo Effect
A cognitive bias in which an observer's overall impression of a person, company, brand, or product influences the observer's feelings and thoughts about that entity's character or properties.
Primacy Effect
The tendency for individuals to remember items at the beginning of a list better than items in the middle or at the end.
Matching Effect
A phenomenon where advertisements are more effective when their content is aligned with the mood or the mindset of the audience.
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