Examlex
The ASTD competency model:
Promise
A declaration or assurance that one will do something or that a particular thing will happen.
Value
The importance, worth, or usefulness of something, often considered in terms of how much something is worth to someone.
Trade Dress
The visual appearance of a product or its packaging that signifies the source of the product to consumers, including features such as design, color, or shape.
Package Shape
The physical form or design of a product's packaging, which can influence consumer perception, shelf presence, and ultimately, purchase decisions.
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