Compare and Contrast Cognitive Dissonance and Self-Perception Theories

question 24

Essay

Compare and contrast cognitive dissonance and self-perception theories.

Calculate and understand net profit margin percentages and their impact on profitability.

Understand the role of conversational marketing in leveraging customer feedback through social computing tools.

Identify examples of social marketplaces and differentiate them from non-social marketplace platforms.

Recognize the significance of advertising in monetizing social networking and social commerce sites.

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Definitions:

Deontological Evaluation

A moral philosophy approach that judges the morality of an action based on rules, emphasizing the inherent rightness or wrongness of actions.

Ethical Dilemma

A situation in which a person must choose between two or more conflicting moral principles, making the correct choice inherently difficult.

Universal Law

A principle or rule that is thought to be applicable everywhere and always, governing conduct or phenomena.

Rational Creatures

Beings capable of reasoning, making informed decisions, and understanding the implications of their actions, often applied in philosophical contexts to distinguish humans from other animals.