Glamour Shots Uses Makeup and Clothes to Try to Make

question 42

Multiple Choice

Glamour Shots uses makeup and clothes to try to make each of its customers look attractive.Then it takes photos of these individuals.It makes money by selling these photos.Since each individual is different,each makeover is different as is each camera shoot.Glamour Shots uses a(n) _____ approach to customer service.

• A)standardization
• B)individualized retailing
• C)micro marketing
• D)personalized retailing
• E)personalization

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Definitions:

Business Decision Making

The process by which business leaders and managers choose among alternatives to achieve organizational goals efficiently and effectively.

Local Human Capital

The collective skills, knowledge, and abilities of individuals within a specific local area or community.

Corporate Human Capital

Represents the collective knowledge, skills, and abilities of an organization’s workforce and their value to the company.

International Human Capital

The skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization or country on a global scale.