What Is a Communications Gap and What Can Be Done

question 17

Essay

What is a communications gap and what can be done in by a retailer to reduce the communications gap?

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Definitions:

Generic Products

Products marketed without a brand name, often characterized by lower prices and standard quality levels.

Ultimate Consumer

The end user of a product who purchases it for personal, family, or household use, as opposed to purchasing it for resale or for creating another product.

Industrial Buyer

An individual or organization that purchases goods or services for use in the production of other products or for resale.

Consumer Products

Goods that are purchased by individuals for personal use rather than for manufacturing or resale.