In Order to Build the Brand Equity of Their Private

question 84

Multiple Choice

In order to build the brand equity of their private label merchandise,a retailer needs to _________________.

• A)lower the prices to give the new merchandise a chance against the competition
• B)create a high level of brand awareness
• C)limit the amount of private label merchandise to make it more collectable
• D)partner with manufacturers to reduce distribution costs
• E)develop unfavorable associations for a competitor's private labels

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Definitions:

Ostracism

Being barred or expelled from a community or collective.

Imprisonment

Imprisonment refers to the state of being confined in jail or prison as a legal punishment for crimes committed.

Ostracism

The act of excluding or ignoring someone from a group or society either physically or socially.

Autonomy Needs

The psychological requirement for personal independence and self-determination.