Rudolph the Red-Nose Reindeer Was Created in 1939 by a Copywriter

question 1

Multiple Choice

Rudolph the Red-nose Reindeer was created in 1939 by a copywriter as an assignment for the retailer Montgomery Ward.The retailer had previously been buying and giving away coloring books for Christmas every year for a store promotion and it was decided that creating their own coloring book would save money.In its first year of publication,2.4 million copies of Rudolph's story were distributed by Montgomery Ward.In 1939,Rudolph and Montgomery Ward had __________.

• A)brand connection
• B)brand association
• C)brand awareness
• D)brand exposure
• E)aided recall

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Definitions:

Conflict of Interest

A situation in which a person's or entity's personal interest interferes with their ability to make impartial decisions.

Consortium

A group of companies or organizations that join together for a common purpose, often to undertake a substantial project beyond the resources of any single member.

Collusion

A secret agreement or cooperation between two or more parties for a deceitful, illegal, or fraudulent purpose.

Duty of Performance

An obligation in contract law requiring parties to complete their contractual obligations.