What Is a Brand

question 14

Multiple Choice

What is a brand?

• A)a set of associations usually organized around meaningful themes
• B)the ability of a potential customer to recognize or recall a name of a retailer,product or service
• C)anything linked to or connected with the name in a consumer's memory
• D)when consumers indicate they know the name
• E)a distinguishing name or symbol that identifies the products offered by a seller

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Definitions:

Positive Reinforcement

The addition of a rewarding stimulus following a desired behavior, increasing the likelihood of its future occurrence.

Punishment

The imposition of an undesirable or unpleasant outcome upon a group or individual in response to a behavior deemed unacceptable or harmful.

Performance Feedback

Information provided to an individual or group about the quality or effectiveness of their work performance, intended to reinforce or improve behaviors.

Social Recognition

Informal acknowledgment, attention, praise, approval, or genuine appreciation for work well done from one individual or group to another.