Why Do Retailers Establish Objectives for Communication Programs

question 70

Multiple Choice

Why do retailers establish objectives for communication programs?

• A)to plan and evaluate specific goals being implemented
• B)so customers understand what the retailer offers
• C)to provide a basis to compare objectives
• D)to better understand the financial implications of a communication campaign
• E)to keep the communication program affordable

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Definitions:

Inner Thought Processes

The internal mental mechanisms involved in thinking, analyzing, and decision-making.

Mantra

A word, sound, or phrase repeated to aid concentration in meditation or sometimes used as a motivational tool in other contexts.

Various Forms of Meditation

Diverse techniques of focus, mindfulness, or contemplation intended to promote mental calmness, relaxation, and psychological balance.

Dissociation Theory

A psychological theory that explains a disconnection between thoughts, identity, consciousness, and memory.