The Highest Level of Brand Awareness Occurs When Consumers Mention

question 38

Multiple Choice

The highest level of brand awareness occurs when consumers mention a specific brand name first;this is referred to as _________.

• A)top of mind awareness
• B)aided recall
• C)brand association
• D)brand identity
• E)brand recall

Know the initial steps in the problem-solving process.

Understand the importance of precise problem definition for effective problem solving.

Recognize techniques for promoting empathy and understanding in conflict resolution.

Discern the structure and purpose of different types of committees within organizations.