What Do Retailers Need to Do to Develop a Strong

question 7

Multiple Choice

What do retailers need to do to develop a strong set of associations and a clearly defined brand image?

• A)integrate all the communication elements to deliver a comprehensive,consistent message to all customers over time and across all element of their retail mix and channels
• B)offer the services the customer wants
• C)focus on specifics of the retail mix that directly affect the way the customer shops
• D)keep their prices low
• E)integrate the elements of the retail mix and fine tune which element creates the largest margins

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